Transforming the Automotive Industry With Industrial AI and Digital Twins

Alpesh Patel, Senior Vice President, Software-Defined Factory, Hyundai Motor Group
Jason Ryska, VP, Manufacturing Engineering, Lucid Motors
Norm Marks, VP, Automotive Enterprise (Worldwide Field Ops), NVIDIA
Roberto Henkel, Senior Vice President Digitalization & Operations IT, Schaeffler
Tracey Countryman, Global Supply Chain and Engineering Lead, Accenture

The automotive industry is undergoing a major shift as AI, simulation, and digital twins redefine how vehicles are designed, engineered, manufactured, and validated. As automakers move to AI-enabled, data-driven development pipelines, they’re unlocking new levels of efficiency, quality, and innovation across the vehicle life cycle.

In this panel, leaders from NVIDIA, Hyundai, Lucid, and Schaeffler explore how industrial AI, virtual development environments, large-scale digital twins, and advanced simulation are accelerating automotive innovation. They share real examples of AI-powered design, automated engineering, factory optimization, and robotics training converging into a unified end-to-end pipeline, along with insights on the technologies and collaboration driving industry transformation.